What's in a name?

A report in the Daily Telegraph suggests that giving your house a name, rather than a number, might help you sell it.  The name "Rose Cottage", "The Lodge" or "The Woodlands" conjures up images of a rural idyll and property full of character, far more than if the same house merely had a street number, according to a survey of 4,000 consumers.

The report suggests that home buyers can be influenced by a name even before they have visited the property.  The survey was undertaken for the property webstie Globrix and found that one in 14 people said they would be prepared to pay more for a home just because it had a nem.  Even those that were not prepared to pay more said their opinion of the property would improve, with 40% saying they would be more interested in viewing a property with a name.

Investigation with the Land Registry reveals that 1.4 million of the 26 million homes in Britain have names.  With the average house valued at £216,968, just an extra 1% would work out as over £2,000 extra for the same property that simply had its postal address changed to a name.


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