Hybu Cig Cymru has headed a red meat promotion trade mission and been successful in exporting Welsh Lamb into the Canadian market with high hopes for sales into Sweden and China.
It was revealed at the Royal Welsh Winter Fair that a consignment of Welsh lamb has already been shipped across the Atlantic, with further supplies to follow. This marks a successful attempt to move into the North American market by HCC and several Welsh processin companies.
“HCC led a trade mission to Canada at the end of September and the response we had from the country’s importers was superb,” said HCC’s market development manager, Laura Dodds.
“The reputation of Welsh Lamb as a premium product had preceded us, leading to productive meetings with several leading Canadian companies.”