Fashionable wellies were considered to be a sound investment by Theo Paphitis on BBC 2's Dragon Den on Monday night. The WedgeWelly Family, from Hull, received £65,000 investment for their 'practical yet fashionable wellies for women'. The wellies have already sold well across the Uk with thousands of women sporting the country look.
Sarah Longthorn, who helped found the company, said: "We were overwhelmed with the response we received from the Dragons and we were delighted to receive Theo's offer. He was always our first choice of investor due to his comprehensive expertise in the retail arena and we consider it an honour to have him on board".
Meanwhile Paul Morris was labelled as 'crazy' by Dragon Duncan Bannatyne after his bid for £100,000 to help him manufacture a 'secret recipe' pig feed for Black Iberian pigs. Mr Morris, who took his Black Iberian pig into the den with him, said he had intellectual property rights on a pig feed that tasted 'identical' to the acorns the pigs were used to eating but that were in short supply.