Sainsburys to double the amount of British food.

Supermarket giant Sainsbury's has announced plans to double the amount of British food it sells by 2020.  The target is part of its '20 by 20 Sustainability Plan' which sets out 20 sustainability targets to be achieved over the next nine years, including water stewardship, cutting relative carbon emissions by 65% and increasing sales of fair trade products to £1 billion.

It also wants all meat, poultry, eggs, game and dairy products to be sourced from suppliers who "adhere to independent higher welfare standards" and are "leaders in meeting or exceeding our social and environmental standards".

Currently, the supermarket spends more than £4bn with UK suppliers and hopes the pledge to double sales will keep it at the forefront of British sourcing.

Prime Minister David Cameron welcomed the plan, calling it a "great example" of the principles of the Every Business Commits initiative launched by the government last December to help create jobs and tackle social and environmental challenges.


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