Farmers Weekly has reported that Sainsbury's has received criticisim for not fully supporting the Red Tractor logo. The criticism came from the NFU at Sainsbury's Farming for the Future conference at Stoneleigh Park.
NFU deputy president, Meurig Raymond, said the NFU would be challenging Sainsbury's. "We urge Sainsbury's to use the Red Tractor logo on all of its British-produced food." NRU's head of food chain, Lee Woodger, commented "Sainsbury's doesn't support Red Tractor, preferring to put other logos on its packaging."
However, Sainsbury's grouop commercial director, Mike Coupe, rejected the criticism and said that the retailer did support the Red Tractor logo. He went on to say "Our brand is Sainsbury's - that's the quality mark our customers look for." Mr Coupe admitted the retailer was focused on its own producers to the exclusion of the rest of the industry. "We'd rather work closely with a small group of farmers and develop the best possible relationship than do so less effectively with the whole industry."