The NFU has suggested that producers who complete carbon audits should receive better prices and support from retailers. Severl carbon footprint certificates are already appearing on food brands, with some retailers developing their own schemes (including Sainsbury's). Sainsbury's brand director, Judith Batchelar, commented "Our carbon footprint tool is the only one approved by the Carbon Trust."
NFU climate change adviser, Ceris Jones, said farmers were not being rewarded for increasing amounts of bureaucracy. "What does concern us is where the value is captured. If a farmer is required to put in work, for example in completing an audit, they should capture the value in terms of premium or support, as with the Sainsbury's development groups."