The National Farmers Union (NFU) and Women's Institute (WI) have joined forces to launch a new campaign in London today (16/11/10) in an attempt to improve returns for dairy farmers.
Mission Milk, which is follow-up to the Great Milk Debate in 2007, will be launched at a debate where Peter Kendall (NFU president) will call on politicians, processors and retailers to work with dairy farmers to develop a 'strong, stable and profitable supply chain'.
The move follows protests by some farmers in recent weeks which has seen blockades at Tesco depots, where Farmers for Action have demanded improved returns for their products.
The NFU has unveiled results of a survey which suggests that processors and farmers feel unable to stand up to retailers in demanding improved returns.
Mr Kendall said: 'The bottom line is that all parts of the supply chain have a vested interest in maintaining a profitable, productive and healthy dairy industry in order to provide consumers with the products they want.'
He went on to say that it is not just liquid milk which needs focus, suggesting that both retailers and processors also demonstrate a commitment to dairy farmers who produce cheese.