As the 'Make Mine Milk' campaign moves into its second year, studies monitoring the campaign show awareness of it, monitored by Researchcraft, has reached 50% amongst the British public with 68% of females aged 13 - 24 saying they are familiary with the campaign.
Data from Kantar shows an increase in the amount of milk being purchased in Great Britain with sales up 1.8% for the 52 week period ending February 2011.
Dairy UK director general Jim Begg said: “The ‘make mine Milk’ campaign has started well and we’re all keen to see where the campaign will take us over the next couple of years. The campaign has clearly been well received by the public and there is considerable interest from the retail trade. We’ve had great feedback from farmers too.