A report in the Farmers Weekly says that lamb prices will remain buoyant for the next three years but the industry must work hard to convince consumers that the price is worth paying.
John Dracup, livestock director for the red meat unit at Vion, believes the lamb price could climb yet higher in the next 12 months if currency markets remain stable. But he warned producers at the NSA Welsh Sheep 2011 that higher prices could result in lamb being perceived as a special occasion product only. "I think we will see high prices for the next two to three years, it's looking very positive, but with this should come some reality checks. We need to think about how customers are going to react to these prices. it they stay where they are it will become more prevalent for lamb to be used for special occasions only."