Welsh families have been warned of a Christmas tree shortage after crops suffered damage in last winter's big freeze. European growers were also shunning the UK market because the poor exchange rate has made it less profitable to export into this country.
Growers and garden centres said the shortage, coupled with a huge demand for the most popular varieties of tree, had seen prices rise this year.
The Normann fir, which tops the most wanted list because it does not shed its dark green needles, is expected to sell-out fast over the next few weeks. It has replaced the Norway spruce as the most popular Christmas tree in recent years and Welsh growers are still playing catch-up to satisfy demand.
The British Christmas Tree Growers' Association said the seeds for a shortage were sown when EU subsidies on growing Christmas trees were axed several years ago.