British shoppers are demanding more ethical produce.

Food and grocery analyst IGD report that one third of British shoppers want to buy food produced to higher animal welfare standards, following a recent survey.  The survey questioned shoppers about ethical issues in Great Britain, Germany, France and Spain.  The survey also reported that 38% of consumers said they would like to buy more local and regional food products in the future.  However only 9% of those surveyed said they would like to buy more organic produce.  Half the respondents expected to be buying more food and grocery products with ethical credentials in the future.

However, as always with such surveys, what we really need to know is the cross section of people surveyed.  My question would naturally be one of representation.  If you study the supermarket shelves there are more and more 'economy' products.  They are surely on the shelves in a response to demand!

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