Sainsbury's are the 'good guys'!

Producers from Sainsbury's dedicated development groups invited to the retailers conference at Stoneleigh last week say that farmers who view supermarkets as the 'big bad wolf' have got it wrong.
The unique gathering at Stoneleigh had been invited to hear Sainsbury's pledge a further £40m of investment into the development groups over the next three years.
Many of the farmers at the conference said the development groups had brought them quantifiable benefits, which should be viewed alongside 'price' and a guaranteed market for their produce meeting the retailers' required specification.
The ‘Farming for the Future’ conference was hailed as a first for a retailer in bringing that number of producers together at one time. And its status was acknowledged by NFU deputy president Meurig Raymond and agriculture minister Jim Paice.
Sainsbury’s message was clear – it wants a closer relationship with its producers; it wants more of them to become involved with the development groups and it wants to see suppliers’ businesses in profit and sustainable.
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