Bank Holidays and good weather increase meat sales.

The Farmers Guardian reports that farmers have seen a rise in demand for pork, lamb and beef as the warm weather and royal wedding sparked an £18m barbecue frenzy.

Sales of burgers, grills and sausages rocketed compared to Easter 2010, with 15.3 per cent more burgers sold at 17,159 tonnes in total, and 9.8 per cent more sausages, or 31,581 tonnes.

Over that period, the actual value of the burgers sold increased by 17.2 per cent and 5.5 per cent for sausages. The combined value sales of burgers, grills and sausages was £81.3 m.

Consumer insight manager for EBLEX and BPEX which support the pork, lamb and beef supply chain, Richard Cullen, said: “The exceptionally good weather over the Easter period meant many people opted for a barbecue at a time of year we would perhaps associate more closely with roasts.

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