Advertising boost for Scotch Lamb.

Quality Meat Scotland is launching a £250,000 promotional campaign for Scotch Lamb.  Historically Scottish consumers have a much lower consumption of lamb per head than south of the border but recent research shows that this is changing.  The Scotch Lamb Festival will feature "Scotch Lamb - its hots this autumn", an advertising campaign depicting eye-catching autumn leaves under sizzling platters of Scotch Lamb.  The campaign will run on billboards, bus shelters and in print. 

A range of new initiatives will also form part of the campaign which coincides with Scottish food fortnight.  The organisation has also worked with independent retailers to develop Scoth Lamb marketing materials with a St Andrews theme for Scotch Butchers Club members.

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